Benjamin Barry (Matthew McConaughey)is an advertising executive and is striving for a pitch to advertise a new diamond campaign.
On the flip side, Andie Anderson (Kate Hudson) is a writer for a women’s magazine called Composure as the “How to…” girl. She is bored and wishes she could write more about important things such as politics, economics, religion, poverty; stuff she actually cares about. After Andie’s best friend experiences yet another break-up, Andie is inspired to write a new article titled “How to Lose a Guy in 10 Days”.
Meanwhile Ben’s boss questions his knowledge about romance, Ben bets he could make any woman fall in love with him if he wanted to. His boss accepts the bet and confirms that if he can make any woman fall in love with him before the upcoming company ball, in just 10 days, he will allow Ben to head the advertising for the new diamond company.
And the saga starts from here on how Ben and Andie meet and soon their quests, neither revealing their true intentions. How Andie works hard to drive Ben insane and make him break up with her in order to complete her article, and how Ben continues to stick around in hopes of making her fall in love with him…
Finally, did they end up as a couple? Watch here.