GUCCI: The making of

How do you define creativity? Can creativity be learned?

Osho says, Creativity has nothing to do with any activity in particular – with painting, poetry, dancing, singing. It has nothing to do with anything in particular. Anything can be creative, when we bring that quality to the activity.

Activity itself is neither creative nor uncreative. I can paint in an uncreative way. I can sing in an uncreative way. I can clean the floor in a creative way. I can cook in a creative way.

So creativity is the quality that we bring to the activity we are doing. It is an attitude, an inner approach – how we look at things. GUCCI and its users are no exceptions and it is pure reflection of  the attitude that drives to deliver creativity.

(GUCCI: The making of, by Stefano Tonchi) is a hardcover book that tells GUCCI’s origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society. Ina nutshell the book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand and on top the book itself is creativity at its best.

The book is available both in Google books and in Amazon.



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